Founded by Paul Allen, former founder and CEO of Ancestry.com. In 2018, he received funding from top investors to launch Soar–the next leading platform for human development. He built a dream team of coaching experts, software engineers, business leaders, digital marketers and AI strategists and thought-leaders, who all share a passion for the greatness of human Strengths. While they have some solid early traction with several large national associations, and over $50k in MRR (Monthly recurring revenue), this is a case where it is a play on an industry veteran with a big ideal and the credibility to pull it off. I must admit I would have blown this off if was any first-time founder, and am mostly investing based on Paul’s credibility.