Zippity is solving the thorny and unresolved problem of poor customer interactions in the onsite service industry. Despite many software players existing in the home services space, there are few, if any, that are focused on the problem of service day customer experience. Consumer service marketplaces manage lead generation while traditional field service companies manage back office organization. However, the actual act of engaging with consumers (from scheduling through service completion) is still mostly an offline and frustrating process. Zippity solves this with its unique Service Empowerment Platform that enables customers and technicians to self-service and engage directly. This is a dramatic break from the status quo, solves a pressing problem in a unique way, and enables any service business to offer “on demand” convenience to its customers.